W Hotels has a strong presence in a lot of major cities, but with 5 hotels in the NYC area, this video was created for the purpose of showcasing how established W Hotels is in NYC, and how they are in the know of what is new and next. Hiring talent local to each area, these influencers show us around, live their lives and help connect the idea of the individual and creative to the bigger brand concept. This was a successful campaign created in both NYC and Atlanta for W Hotels, produced, shot and edited completely by our in house team, mostly on RED cameras.